Straight answers about how GoJo works, what we do, and what you can expect working with us.
Getting Started
Working With GoJo
Start with a free assessment — either the AI Visibility Score, Website Preview, or Employee Assessment. Joe personally reviews every request and reaches out within one business day to go over what he finds. From there, you'll have a clear picture of your options with no obligation.
You work directly with Joe Kalafat — the founder of GoJo Agency. Not a junior account manager, not a sales rep. Joe handles strategy and execution personally for every client. You'll have direct access to him throughout the entire engagement.
No. GoJo operates month to month. We earn your business every month with results — not by locking you into a contract you can't get out of. If something isn't working, we talk about it and fix it. If you want to stop, you can.
GoJo is based in Missoula and serves businesses across all of Montana — including Kalispell, Whitefish, Bozeman, Helena, Billings, and beyond. Most of our work is done remotely, so location within Montana isn't a barrier.
Services & Pricing
What We Do & What It Costs
We don't publish set pricing because every business is different. After a free assessment, Joe puts together a recommendation specific to your business and your goals. You'll know exactly what's included and what it costs before committing to anything.
GoJo offers three tracks of services: Get Found (local SEO, AI visibility, Google Business Profile, website optimization), Get Customers (social media, paid ads, website design, content marketing), and Save Time (AI employees, AI receptionists, business automation). Most clients work across multiple tracks.
It depends on what we're working on. AI employees and website changes produce immediate results. SEO and local search ranking improvements typically take 60-90 days to show significant movement. Social media builds momentum over time. Joe will tell you honestly what to expect for your specific situation.
A few things: you work directly with Joe — a Montana business owner, not a marketing agency employee. We focus on revenue and customers, not vanity metrics. We know the Montana market specifically. And we don't lock you into contracts — we earn your business every month.
AI & Technology
AI Employees & Automation
An AI employee is a software system that handles specific tasks in your business automatically — answering calls, booking appointments, following up with leads, handling admin. They work 24/7 without a salary, sick days, or turnover. They're configured specifically for your business — not a generic chatbot.
That depends on how you configure it and what's legally required in your situation. Many businesses are transparent about using AI assistants. Others configure them to handle initial inquiries and hand off to a human for more complex conversations. Joe will discuss the right approach for your business.
The free Employee Assessment is the best way to find out. Joe reviews your specific business operations and identifies where AI makes sense and where it doesn't. Not every business needs AI employees — but most businesses are leaving significant time and money on the table by not using them.
Free Tools
The Free Assessments
It's a free report Joe personally puts together showing how visible your business is across Google, ChatGPT, Gemini, and Siri. Most Montana businesses are invisible on 3 of those 4 platforms. The score shows you exactly where you stand and what's holding you back.
None. The free assessments are genuinely free — Joe does the work, walks you through the results, and you decide from there. No pressure, no automatic enrollment in anything. The goal is to show you what's possible so you can make an informed decision.
Joe personally reviews every request and reaches out within one business day to schedule your walkthrough call. The assessment itself is completed before that call so you can review it together in real time.
Still Have Questions? Let's Talk.
Joe answers every inquiry personally. Reach out and get a straight answer.